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This on-demand webcast says that procurement professionals need to be agile so as to react promptly to rapidly evolving brand strategies. It discusses strategies to engage with builders, collaborators, messengers, supporters and enablers involved in the overall procurement process. It provides some specific pointers, chiefly:
- Suppliers need to align with brand ideology
- Ideation and execution must be quick and efficient
- Transactional suppliers need to be nimble and flexible
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