Marketing Agency Compensation — Choosing the Best Model for Your Company
Fixed fee or media commission, value-based pricing or cost-plus — how do you get more value from your ad agency, without compromising on results?
Truth is, there’s no magic bullet, no one-size-fits-all solution. In Marketing Agency Compensation — Choosing the Best Model for Your Company, GEP evaluates the pros and cons of various remuneration practices to help you maximize your marketing ROI, while paying a fair compensation to your agency for its performance.
A must-read for all marketing and procurement professionals.