Marketing Agency Compensation — Choosing the Best Model for Your Company

Fixed fee or media commission, value-based pricing or cost-plus — how do you get more value from your ad agency, without compromising on results?

Truth is, there’s no magic bullet, no one-size-fits-all solution. In Marketing Agency Compensation — Choosing the Best Model for Your Company, GEP evaluates the pros and cons of various remuneration practices to help you maximize your marketing ROI, while paying a fair compensation to your agency for its performance.

A must-read for all marketing and procurement professionals.

TO DOWNLOAD PLEASE LOG IN OR REGISTER
  • REGISTER
    [It's fast and easy]
  • LOG IN
    [Already Member]

a

feedback-close
Big Ideas Inspired by You

GEP has earned an industrywide reputation for innovation. But it all starts with you.
Share your thoughts, comments, ideas and suggestions with us. What could we do better? Drop us a note – we’re eager to hear what you have to say.
** Our policy is to respond within 24 hours.