Market Intelligence news desk

Consolidation in the Chemical Industry and its Outlook

In today’s marketplace, companies need to start treating M&As as a strategic tool that gives them an edge over its peers. Successful M&As typically help in seizing growth opportunities, improving capabilities, diversifying services/product portfolios, replacing leaders and/or strengthening its own position in the market, cutting costs along the value chain and, most importantly, assist in sustaining a dynamic environment.

Accenture and the Rise of Consultancies in a Creative World

The world of creative agencies is changing. It’s no longer just the artistic freedom of imagining the most creative ideas and transforming them into relevant and strong brand messages. Today we’re seeing the introduction of more formal and logical consultancies into the world of creative, and what better example than that of Accenture Interactive, a subsidiary of Accenture?

Can Blockchain be the Ultimate Answer to Preventing Ad Fraud?

The problem of lack of transparency has been plaguing the digital advertising industry since the advent of digital marketing. This has given rise to offenders who exploit this lack of transparency to defraud the advertising industry. It has been estimated that as of 2016, fraudulent practices such as impression fraud, click fraud, attribution fraud and malvertising (malicious advertising) has cost advertisers and publishers close to USD 8 billion and, if left unchecked, could rise to USD 20 billion by 2020. Apart from the obvious loss of ROI, these fraudulent practices could create a rift between advertisers and media agencies, impacting advertiser-agency relationships, as well as budget allocations toward digital media.

NFV - Reshaping the Paradigm of the Telecom Industry

Lately, communication service providers (CSPs) have been continuously battling around costs related to equipment, associated assets, labor and power. In coming years, however, CSPs are expected to begin focusing on reducing CAPEX and OPEX by transforming their infrastructure. They plan to achieve this via investments in IT systems, cloud migration/adoption, operating support system (OSS)/business support system (BSS) and network function virtualization (NFV), which will help CSPs achieve efficiency, reduce costs and improve service offerings. Among these investments, NFVs are expected to play a major role in shaping the CSPs infrastructure.

WannaCry Malware Attack: An Eye-Opener for Businesses

The outbreak of the “WannaCry” malware attack on May 12, 2017 was an eye-opener for governments, public sector institutions, businesses and individuals around the globe. The scale, reach, pace of spread and impact of the attack was unlike any other cyber-attack before. This may only be the beginning and possibly a wakeup call for organizations and netizens across the globe.

Future of the Pharma-CRO Relationship: The Integrated Business Model

In September 2016, the CRO-pharma world witnessed a deal touted as “transformative” and “unprecedented” in nature. It’s expected to serve as a template for future partnerships in this industry, where sponsors are usually skeptical about the commitment of the CRO. Takeda and PRA Health entered an agreement which will make PRA Health the primary strategic partner for Takeda. Under this deal, apart from managing an entire pipeline of studies across Phase I-IV, PRA will provide its expertise in pharmacovigilance, and operational services and regulatory services for development and marketed products of Takeda. PRA will also manage operations of Takeda’s facilities in the US and Europe. Almost 300 Takeda employees have the option to transition to PRA in US and Europe. Recently, the partnership extended to Japan, where both companies will establish a joint venture called the “Takeda-PRA Development Center,” each holding 50% of the share. This will involve transferring an additional 140 Takeda employees.

Impact of Technology on Legal Services: Bridging the Gap Between Technology and Legal Services, Part 2

Blockchains are encrypted public ledgers and the underlying technology behind Bitcoin transactions. The impact of blockchains on legal services is twofold. On one hand, blockchain technology is likely to revolutionize the legal industry by changing the landscape for contract attorneys. It will not only keep records and transcripts immutable, but is also anticipated to bring a structured approach to the whole process. On the other hand, usage of blockchains across industries is driving the need for new regulatory boundaries and serves as a potential driver to a new service line emerging within the legal industry. Services like intellectual property are anticipated to get the most leverage out of this technology, as applicants can submit their trademark-related details through blockchain systems and, based on specific algorithms, the system can grant or dismiss it. An impermeable audit trail is a key trait that will encourage the use of this technology in legal services, with some firms, like Steptoe & Johnson and Hogan Lovells, already showing interest to try out the concept.

Bridging the Gap between Technology and Legal Services

The legal services industry is on the brink of abrupt technological disruptions with the introduction of enhanced technologies making its services cheaper, efficient and accessible. Currently, the legal services market is a fragmented one, with the top 100 law firms having nearly 20% of global market share. To keep themselves ahead, firms are embracing more progressive technological services like virtual law firms, digital platforms such as e-discovery, e-signature, contract life cycle management tools, blockchains and artificial intelligence. These emerging technologies are set to enable law firms to serve clients swiftly and with lower costs, thereby generating more credibility for their work.

The Current State of Pharma M&A Deals

2015 was a record-breaking year for mergers and acquisitions (M&A) in the pharmaceutical industry. According to data from Thomson Reuters and BioPharma Dealmakers, there were approximately 468 deals involving devices, therapeutic drug assets, diagnostics and medical insurance companies. In 2015, M&A deals represented a 10% increase over 2014 and a 90% increase over 2012, when deal-making was the lowest in that decade.

A Tale of Two Marketers: Intel and Pepsi

According to a survey by the Association of National Advertisers (ANA), nearly one-third of all major brands have established an in-house marketing agency. Brands like American Express, Gap, Wells Fargo, Target, Intel and Pepsi, just to name a few, all have in-house ad agencies. Key factors such as a need for a quicker response to market situations and a need for increased and direct involvement in customer relations are causing brands to move their advertising in-house. While some brands have improved their marketing efficiency through an in-house ad agency, most have struggled with producing effective brand campaigns.

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