Market Intelligence news desk

Major IT Trends of 2017

IT as a category is undergoing radical transformation. From mere delivery of software and services, we are moving toward value that the enterprises are generating — in the form of savings, lead generation, revenue improvement or operating efficiency. What lies as a challenge ahead for sourcing professionals is the understanding of cost vs.

Impact of US Shale Export to China

Demand for natural gas is expected to rise significantly by 2025, inspired by lower prices ensuing from a predictable gush in sup­plies of shale gas and other unconventional resources.

The Return of Mediapalooza

Will 2018 mark the return of Mediapalooza? While that remains to be seen, it does seem like advertisers are already focusing on transparency and will be conducting media reviews in the first quarter of 2018. However, this year may not see the level of reviews, that one witnessed in 2015, since those were majorly driven by backlash to persisting non-transparent practices. 2018 is likely to witness shorter review cycles — from a five-year cycle to three years or even fewer (to ensure greater performance faster). Moreover, advertisers are becoming more open to evaluating new agency models rather than letting a single agency manage all channels.

Factors Impacting Manufacturing of Electric Vehicles

Regulations to reduce vehicular carbon emissions globally is driving the demand for electric vehicles. Chinese car manufacturers are mandated to ensure 8 percent of their sales is from electric vehicles in 2018 and 12 percent by 2020.

Logistics: Driving Buyer-Supplier Decisions in LNG Procurement

Demand for liquefied natural gas (LNG) in Asian countries like Taiwan, Korea, China, India, Pakistan, Sri Lanka, etc. has nearly doubled over the past four years, from 17.7 million tons in 2013 to 33.2 million tons in 2016. This spike in the requirement for the cleanest fossil fuel has primarily been supported by the Chinese government’s reinvigorating efforts at combating air pollution.

Integration of Technology and Logistics Services

A decade ago, buyers outsourced logistics services to freight forwarders, who in return managed to book freight on their behalf for the shipment of goods. It was easier to transact as orders were predictable, in bulk and shipped to specific destinations, in contrast to current fluctuating orders, smaller shipments, and more widespread destinations.

Marketing – Tackling the Issue of Non-Transparency

Clearly, 2017 has been the year of contro­versies for the marketing fraternity. Lack of transparency has become a thorn in the flesh for advertisers worldwide. This issue is pervasive, with production, media buying, ad­vertising and other facets being equally impacted. However, marketers too have an arsenal of smart and effective solutions to tackle the issue. 

The Changing Global MRO Landscape

Geopolitical dynamics and technological progres­sions predominantly influenced the logistics and MRO sectors in the last quarter of 2017. The changing global landscape has created numerous complex challenges for sourcing managers to make the right decision. 

What's Making News in the IT Industry?

2017 was a year that metamorphosed the technology cate­gory in ways that one never imagined.

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