It comes as no surprise that tech behemoth Google has added yet another vertical to their portfolio, in the form of Google for Jobs. After targeting multiple sectors like travel, shopping, videos, online advertising, search engine and consumer electronics, Google sensed yet another opportunity in the recruitment industry and launched its own platform called “Google for Jobs.” The recruitment industry currently faces various challenges, including the need to improve efficiency during the recruitment process, time to hire, selecting an appropriate candidate and rising costs. The process of recruiting includes interviewing, scheduling and evaluating a candidate, and costs dearly for companies in the United States. The entire recruitment process has become cumbersome due to the outdated applicant tracking systems (ATS) currently available in the market. Google is planning to consolidate similar job titles in the same group, organized by functional domain.