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Why Is Performance Marketing Gaining Momentum?
Use of Neuroscience in Consumer Research Gains Traction
Online Platform-Based Models for Sourcing POSM See Growing Uptake
The Curious Case of Diminishing Demand-Side Platforms
Agencies Fight Back As Consultancies Foray Into Creative Services
Outsourced Onsite Engagement Models See Continued Growth
Connected TV — A Media Planning Dilemma
Will the Direct-to-Consumer Model Eliminate Retailers in E-Commerce?
Dynamic Creative Optimization — Increasing the Relevance of Digital Ads
Marketers Join Forces to Build Greater Media Transparency and Integrity
Achieving Supply Chain Resilience With Total Inventory Management Solution
Sodium-ion vs. Lithium-ion Battery: Which is a Better Alternative?
3 Best Practices to Tackle Inflation in Supply Chain Network Design