Tradition Embraces Digital: Inside the Evolution of CPG Sampling
The pandemic has hit the CPG sector hard. Discretionary spending has plunged — consumer sentiment, too. In-store foot traffic has fallen. As for in-store product sampling? Forget it.
But that doesn’t mean you can’t get your products to new customers and build brand loyalty.
This new GEP white paper, New Trends in Product Sampling: Key Takeaways for CPG Companies, shares innovative ways to offer consumers digital samples and virtual experiences — with concrete cases from industry leaders who’ve made it work.
MITIGATE COVID-19 BUSINESS IMPACT
Ask GEP for rapid assessment and action plans to mitigate risks and impact on your enterprise.
Why Read It
The Business Case
Inside the pivot from in-store sampling to digital and virtual experiences
Build Your Brand
Learn innovative ways to connect with consumers and build brand awareness and loyalty
Stay Competitive
Get ahead by aligning your strategy with changing consumer preferences
Learn How to Give Distanced Consumers a Compelling Digital Sampling Experience That Converts Them Into Real-Life Customers — Read Now.
About Us
GEP® delivers AI-native procurement and supply chain solutions that help global enterprises become more agile and resilient, operate more efficiently and effectively, gain competitive advantage, boost profitability and increase shareholder value.
Fresh thinking, innovative products, unrivaled domain expertise, smart, passionate people — this is how GEP SOFTWARE™, GEP STRATEGY™ and GEP MANAGED SERVICES™ together deliver procurement and supply chain solutions of unprecedented scale, power and effectiveness. Our customers are the world’s best companies, including more than 1,000 Fortune 500 and Global 2000 industry leaders who rely on GEP to meet ambitious strategic, financial and operational goals.
A leader in multiple Gartner Magic Quadrants, GEP’s AI-native procurement and supply chain platform consistently wins awards and recognition from industry analysts, research firms and media outlets, including Gartner, Forrester, IDC, ISG, and Spend Matters.
GEP is also regularly ranked a top procurement and supply chain consulting and strategy firm, and a leading managed services provider by ALM, Everest Group, NelsonHall, IDC, ISG and HFS, among others.
Headquartered in Clark, New Jersey, GEP has offices and operations centers across Europe, Asia, Africa and the Americas. To learn more, visit www.gep.com.
