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Unless one has been living under a rock for a while, chances are that the concept of ‘Internet of Things,’ commonly referred to as the IoT, is very familiar. Simply put, IoT is the network of physical objects that contain embedded technology enabling communication or interaction with their internal states and the external environment. IoT is translating the fevered imagination of science fiction novelists into hard reality as the examples of connected home, connected car, wearables, smart lights, and smart washers are materializing all around us.

Gamification is a trending topic in the areas of patient disease awareness and education, HCP training for complex concepts and Patient Condition Management (Emerging). Pharma companies develop their own games with the help of interactive agencies and also fund innovative games.

With thousands of line items in place, maintaining optimum inventory levels per standards becomes a critical factor. Sheer diversity of spare parts, from fasteners to pumps and pulleys to lubricants, leads to huge amounts of data, consisting of line items with typical per unit spend size of a few dollars.

Advertisers are entering an era of precise targeting and subscription-funded viewing platforms. Marketers are adopting more sophisticated online and mobile media plans to improve synergies across the overall media mix, comprised of online video content, news and information sites, special interest content sites, social media, gaming, online retail, review platforms and search.

BYOD (bring your own device) is becoming a key priority for many organizations, and in couple of years, it is anticipated that it will be widely adopted across industry verticals. The responsibility now sits with sourcing managers to understand the impact of BYOD on their outsourced IT environment, and ensure coverage for employee-owned assets.