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Advertisers are entering an era of precise targeting and subscription-funded viewing platforms. Marketers are adopting more sophisticated online and mobile media plans to improve synergies across the overall media mix, comprised of online video content, news and information sites, special interest content sites, social media, gaming, online retail, review platforms and search.

BYOD (bring your own device) is becoming a key priority for many organizations, and in couple of years, it is anticipated that it will be widely adopted across industry verticals. The responsibility now sits with sourcing managers to understand the impact of BYOD on their outsourced IT environment, and ensure coverage for employee-owned assets.

Ad fraud poses a major threat to online advertising space. Tools called ad injectors insert ads into webpages without rightfully purchasing ad space from publishers. Companies are working to tackle this problem in several ways.

Managed Print Services (MPS) brings together everything from printers and supplies to maintenance and support, under a single ongoing contract. MPS has been gaining momentum over the past few years as it offers benefits such as cost savings and energy efficiencies, primarily driven by rationalization of fleets and single points of contact for support.

Digital interruptions and the technologies behind them are transforming business frameworks. Procurement, like other business functions, has been engulfed in this wave of transformation.