As a customer-centric business, how often can you effectively meet demand?
You may have missed out on revenue and sales opportunities because of a lot of fluctuations in demand.
At times, you would have found it difficult to predict customer behavior and accurately forecast demand.
What has caused changes in customer behavior and buying patterns?
Customers today are well-informed and aware of the larger macroeconomic climate, because of a series of unforeseen events in recent years. On many occasions, they have had to stock more stuff at home than usual.