Fragmented to Future-Proof Fragmented to Future-Proof

Smurfit WestRock’s procurement transformation began with a bold vision. The sustainable packaging manufacturer wanted to evolve procurement from a transactional function into a strategic driver of value, resilience and trust.

In this podcast, GEP’s Pramod Sethumadhavan and Smurfit Westrock’s Jim Grewell share how they navigated entrenched mindsets, drove organizational buy-in, and implemented AI-powered tools to reshape procurement at scale.

What You’ll Hear:

  • Why trust, training, and tools were the foundation of lasting change
  • How GEP’s digital platform helped create a seamless, user-first experience
  • What it really takes to scale transformation for a global packaging giant

Whether you’re just starting your procurement transformation journey or are deep into it, this episode delivers powerful lessons from the front lines.

This is a audio recording of a recent podcast.

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