March 11, 2023 | Supply Chain Strategy
Media supply chain management continues to grow and evolve as companies globally look for new, faster and efficient ways to bring their products and services to market. As the number of media platforms continues to increase, from traditional media houses to new-age content creators, the
Media supply chain management includes the acquisition of media assets, the storage and delivery of those assets, and the tracking of those assets at each stage of the process. It also involves the management of any associated costs and the optimization of the entire media supply chain.
Managing a media supply chain can be a complex task. People involved constantly need to deal with a large quantity of data at any given point in time, managing multiple stakeholders, and ensuring the integrity of the media assets. All of these require a thorough understanding of the various technologies involved as well as the knowhow to maintain an effective and efficient workflow.
Maintaining integrity of media asset is one of the biggest media supply chain risks. Media assets need end-to-end protection throughout the journey – from source to destination. And this also includes ensuring that the assets are not corrupted or compromised in any way, and at the same time ensuring on-time and secure delivery.
Staying on top of technology trends is another challenge. That’s because media assets need to be delivered in the correct format, every time, because the intended use for a particular format is different in different situations. At the same time, media assets need to be easily accessible for immediate broadcast.
Media organizations need to constantly adapt to changing media supply chain management strategies for the quickest possible adaption. Changes are inherently fast, and staying informed means staying ahead of the changes.
Streamlining the media supply chain can help media houses and businesses reduce the time and cost associated with acquiring and delivering media assets. It can also help improve accuracy and reduce errors, along with improving viewer loyalty and increasing customer satisfaction when it comes to advertisement.
Media supply chain management improves collaboration between stakeholders. Using a centralized system can help media organizations ensure that all stakeholders have access to the latest, up-to-date information. What it does is reduce the back-and-forth between stakeholders and thereby streamlining the decision-making process. Improved communication between stakeholders means better collaboration.
A well-defined media supply chain strategy automatically improves security and privacy of assets. A secure system ensure adequate protection of all media assets are throughout the entire process. This takes care of potential security threats and incidents of data breaches, which can otherwise prove to be catastrophic.
Risk detection is critical to media supply chain management. Media organizations need to be able to detect potential risks, by investing in technology – which could include software that can detect anomalies in the supply chain and send instant alerts to concerned personnel. Data analytics are another aspect of the software that can help to identify and analyze potential risks.
That said, awareness against potential risks is a must in order to develop strategies — including developing policies and procedures that are tailored to their specific needs and objectives.
Summing up, media organizations can incorporate the following to improve their supply chains:
The evolution has just about started from going digital and everyday additions to technology mean that media supply chains must move faster. The coordination of media assets from their source to their destination can have a significant impact on a business. Media houses and associated businesses need to get the basics of media supply chain management right in the very first place and then develop a strategy that is tailored to precise objectives.
Businesses need to speed up their investments in next-gen technologies that can actually detect and even predict risks in advance to improve the efficiency of the media supply chain and ensuring that media organizations run at their optimum.