Consumer packaged goods, or CPG, refers to the space within an industry that features goods that consumers use in everyday life. These goods are produced on a large scale and generally have a short lifespan. CPG companies sell their goods to retailers, which in turn sell to consumers.
Frequent changes in consumer demand and the fight for shelf space in retail stores have made CPG a highly competitive industry. CPG companies aim to maximize their revenue by selling as many products as possible to customers. Marketing plays a key role in this objective as CPG companies look to strengthen the association between consumers and their favorite brands.
Learn more about GEP’s procurement and supply chain solutions for consumer packaged goods (CPG) industry.