A popular marketing strategy widely used in fast-moving consumer goods, or FMCG, product sampling enables a business to reach — and delight — prospective buyers with a free product sample. The primary objective of this strategy is to spread brand awareness among the target audience.
Numerous studies have proved the effectiveness of product sampling, with a significant number of customers likely to buy the sampled product in the same or a subsequent shopping trip. Being able to test a product before buying it has been the key sales driver for consumers.
GEP SMART is an AI-powered, cloud-native source-to-pay platform for direct and indirect procurement. GEP SMART offers comprehensive source-to-pay functionality in one user-friendly platform, inclusive of spend analysis, sourcing, contract management, supplier management, procure-to-pay, savings project management and savings tracking, invoicing and other related functionalities.
GEP NEXXE is a unified and comprehensive supply chain platform that provides end-to-end planning, visibility, execution and collaboration capabilities for today’s complex, global supply chains. Built on a foundation of data, artificial intelligence and cognitive technologies, GEP NEXXE helps enterprises digitally transform their supply chains and turn them into a competitive advantage.