What is product sampling?

A popular marketing strategy widely used in fast-moving consumer goods, or FMCG, product sampling enables a business to reach — and delight — prospective buyers with a free product sample. The primary objective of this strategy is to spread brand awareness among the target audience.

Numerous studies have proved the effectiveness of product sampling, with a significant number of customers likely to buy the sampled product in the same or a subsequent shopping trip. Being able to test a product before buying it has been the key sales driver for consumers.