Have shopping habits changed for good or are consumers returning to pre-pandemic buying patterns? Are some trends here to stay?
CPG companies need to anticipate buying behavior to take informed supply chain and procurement decisions and align supply with demand.
A new GEP Analysis — Navigating Changing Shopping Habits and Consumer Behavior in CPG — examines shopping trends in the U.S. and forecasts demand in key categories. It also looks at the functioning of global supply chains amid COVID-19 surges, and their impact on the U.S. CPG industry.
This paper by GEP’s CPG experts is an essential read for supply chain and procurement executives who want to balance inventory and demand and create a competitive advantage for their organizations.