Have shopping habits changed for good or are consumers returning to pre-pandemic buying patterns? Are some trends here to stay?
CPG companies need to anticipate buying behavior to take informed supply chain and procurement decisions and align supply with demand.
A new GEP Analysis — Navigating Changing Shopping Habits and Consumer Behavior in CPG — examines shopping trends in the U.S. and forecasts demand in key categories. It also looks at the functioning of global supply chains amid COVID-19 surges, and their impact on the U.S. CPG industry.
What’s Inside:
This paper by GEP’s CPG experts is an essential read for supply chain and procurement executives who want to balance inventory and demand and create a competitive advantage for their organizations.
Theme: Strategy and Planning