An e-commerce package is handled up to 20 times more than an item bought in a brick-and-mortar store. What does that mean for your business?
In a post-pandemic, eco-conscious world where consumers are shopping online extensively, it means your company must improve its packaging designs to ensure durability, sustainability and cost-effectiveness.
GEP’s new bulletin, Thinking Out of the Box: How E-Commerce Is Redefining Packaging, examines the challenges of online shopping, reveals leading brands’ successful packaging strategies, and provides three proven ways that CPG companies can engage customers and build a positive brand image through innovative packaging solutions.
This bulletin is a must-read for procurement and marketing professionals who want to save money and improve the customer experience.