What’s Demand Sensing and Why Should Retailers Care?

One big lesson from the pandemic: Retail supply chains built for brick-and-mortar fulfillment failed miserably in an increasingly omnichannel world. Online sales skyrocketed, messing with traditional demand signals that focus heavily on in-store sales and inventory.

A new GEP bulletin — What’s Demand Sensing and Why Should Retailers Care? — shares how retailers like Target are deploying demand sensing tools to reduce out-of-stocks and keep customers happy. Leaders are leveraging AI-powered solutions to optimize capacity and boost planning accuracy.

What’s Inside:

• Why forecasting tools and legacy systems missed the mark
• Setting clear demand sensing goals to achieve ROI
• Preparing to meet pent-up demand after COVID