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Today’s consumers shop wherever and whenever it suits them. This puts a major strain on procurement and supply chains — and ultimately the bottom line — of many CPG companies.
Add volatility and inflation to the mix, and it becomes even more critical to learn how to navigate the new buying normal. E-commerce growth — especially direct-to-consumer — along with health, sustainability and other trends is spurring supply chain innovation.
A new GEP report — 2021 CPG Supply Chain & Procurement Outlook — details how Campbell’s, General Mills and other CPGs are riding this wave of consumer behavior and uncertainty to their benefit. Learn how the CPG industry can power through the roadblocks ahead.
What’s Inside:
- Why liquidity and cash management strategies rule
- How to manage discretionary spending to get ahead
- How procurement can drive profitability and sustainability