Is your media agency delivering what your brand needs in this period of rising inflationary pressure and economic uncertainty? Can it support a digital-first approach?
Procurement can help marketers make the right choices.
GEP’s latest white paper, How Procurement Can Help Unlock Value From Media Agencies, examines why it’s important to reevaluate media spend and analyzes the pros and cons of switching and retaining agencies. It further shares recommendations to identify the right partner, build strong contracts and make a smooth transition.
- Assessing performance, opportunities and approach
- Four steps to select the best media agency
- How procurement partners can facilitate the process
This paper is essential reading for marketing and category managers looking for innovative ways to drive digital strategies and ensure media budgets are used optimally.