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The IT services supplier landscape in continental Europe has experienced a dramatic turnaround in supplier preference in the last few years. Continental Europe, which had been extremely reluctant to outsource IT operations of its resident companies, has started to open up to the idea of outsourcing. The fact that the European IT market is as large (in size) as that of North America and yet remains largely untapped, has caused a gold rush among the Indian IT service suppliers who have been facing the competitive pinch in a largely saturated North American IT services market.