Marketing-Supplier Relationship in Apparel, Footwear & Accessories Industry

Marketing-Supplier Relationship in Apparel, Footwear & Accessories Industry

In the Apparel, Footwear & Accessories (AFA) marketing world, the quicker your ability to move, the quicker you can succeed. And, the increasingly important role of Procurement in managing supplier relationships can indirectly help influence a brand's marketing success. This whitepaper serves as the one-stop guideline for managing supplier relationships based on the brand impact and the ultimate influence the supplier has on brand messaging. Download this whitepaper, which includes an insightful case study on how GEP helped a multi-billion dollar AFA client achieve significant savings and standardize the process.