The pandemic triggered sudden, significant shifts in consumer behavior. And some of these trends are here to stay.
What are these trends? And what can you — as a procurement pro — do to help your business adapt to this new normal?
A new GEP white paper, The New Consumer in the New Normal: 5 Ways Procurement Can Help Navigate Change, has the answers.
These are the top five areas where enterprises need support from their procurement teams to meet changing consumer expectations and business objectives.
- Shifting consumer spending patterns amid the global health crisis
- How leading CPG companies are responding to shifts in market dynamics
- Five key areas where procurement can make a big impact
A must-read for all procurement professionals in the CPG industry who want to strategically help their enterprise cope with change.