Marketing Print: Maximizing Value through Strategic Suppliers

Marketing Print: Maximizing Value through Strategic Suppliers

Marketing as an activity is critical for enterprises. However, in the absence of a strategic sourcing program, enterprises can be faced with several challenges including an unconsolidated supply base and uncontrolled spend. Moreover, the need to comply with regulations can often inhibit companies from making objective and business-driven sourcing decisions.

Learn how GEP helped one of the largest tobacco manufacturers in the U.S. consolidate its supply base and sign long-term fixed price contracts. The result: a right supplier strategy enabling marketing to receive improved services, superior quality, quicker turnaround, value-added services and business continuity without compromising on the operations.

A must-read case study for procurement professionals looking to drive the desired results through strategic sourcing.