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What is an Online Catalog?

An online catalog is a list of items or services available to the customers presented over the internet. Online catalogs simplify the purchasing process. It is believed that online catalogs were first developed in 1975 at the Ohio State University, USA.

Online catalogs are also referred to as B2B e-commerce catalogs or digital catalog. B2B suppliers often have searchable databases of their goods and new features that significantly improve their browsing experience and buying on the platform.

These catalogs can be e-designs of magazines, newspapers, brochures, flyers, books, etc. There is no limit to what can be included in an online catalog—jewelry, clothing, electronics, or even food items.

There are many kinds of online catalogs available. The Online Public Access Catalog (OPAC) is famous and widely used. The acronym, OPAC, is frequently used to refer to the electronic catalog used by library patrons. It has taken the place of the print card catalog completely.

Benefits of Using an Online Catalog

  • Updates can be done with ease.
  • It saves cost as printing isn't required.
  • Accessible anytime and anywhere.
  • Easy to share compared with conventional catalogs.
  • Increases visibility across the world.
  • Reduces marketing time and is easy to carry.
  • Provides a better audience targeting interface.
  • Audio and video files can also be included in the online catalogs.


With advanced procurement platforms, enterprises can align online catalogs to mission-critical categories so that they can ensure purchasing remains consistent with their savings targets. Enterprises can also extend the same capability to their suppliers, giving them control, so that suppliers can relay the changes in pricing and product information. They can also add new and updated products at the earliest opportunity. Such catalog management solutions can help enterprise manage the entire catalog life cycle efficiently and effectively.

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