Track & trace (T&T) is an innovative mass serialization solution that tackles counterfeiting by using a unique identifying code printed on each product. T&T solutions help ensure that a product can be tracked throughout the supply chain and enable customers to recognize authentic products and conversely detect counterfeits. Although there are regulations to deal with the challenge of counterfeit products, improvement in T&T will enable manufacturers to become less vulnerable to counterfeiting, which in turn will improve their profitability.
Although not with its challenges, track & trace can potentially improve recall management, chargeback resolution and create an efficient planning process. The pharmaceutical industry is probably one of the largest beneficiaries of T&T, with which the production and supply of counterfeit drugs can be effectively tackled.