The devil is in the details. More so, in an agency contract. Many enterprises fail to identify the hidden costs in agency compensation and end up paying more than the fair value to their agencies.
In a new white paper, Agency Compensation: Identifying, Measuring and Mitigating Hidden Costs, GEP explains how enterprises can uncover and manage hidden costs in agency remuneration, and optimize their marketing spend.
The paper also recommends an approach for procurement executives to engage their marketing stakeholders and agencies to ensure success of such initiatives.
Read today to get the most bang for your marketing buck.