Branded promotional merchandise is an often overlooked area of marketing spend that can deliver double-digit savings while providing more visibility to your brand. Fact is, most marketing managers and procurement executives focus on the more high-profile media and creative categories, and leave a lot of money on the table while purchasing promotional merchandise.
In a new insightful paper, Promote This: How Procurement Can Deliver Big Savings and Better ROI on Branded Promotional Merchandise, GEP’s experts break down the inner workings of the promotional merchandise industry and the unique dynamics that drive the pricing in this category. The paper also offers practical tips and advice to optimize your spend and get the most value from your branded merchandise suppliers.
Read today to get more bang for your buck. Download now.