What do your customers care about? What moves them to spend more?
If your rewards program isn’t digital, you’re in the dark. Don’t let legacy systems hold you back any longer.
A new paper, Reaping Rewards: How Retailers Can Gain From Data-Driven Loyalty Programs, outlines critical steps for today’s app-driven incentive programs. And it details how procurement is the bridge for digitalizing rewards that lead to more buying.
- Digging deep into data surrounding customer behavior
- Should you partner with an external rewards program?
- The impact of digitalization on brand perception
The paper is a must-read for retail procurement leaders as they work with marketing to drive digital incentive programs.