The pandemic has hit the CPG sector hard. Discretionary spending has plunged — consumer sentiment, too. In-store foot traffic has fallen. As for in-store product sampling? Forget it.
But that doesn’t mean you can’t get your products to new customers and build brand loyalty.
This new GEP white paper, New Trends in Product Sampling: Key Takeaways for CPG Companies, shares innovative ways to offer consumers digital samples and virtual experiences — with concrete cases from industry leaders who’ve made it work.
- Cutting-edge tech tools to use to get your digital samples into consumers’ hands
- Inside the smart sampling strategies that Coca-Cola, Walmart, Kroger and others are following right now
- How procurement can partner with marketing to develop compelling virtual retail experiences that convert real-life customers
This is a must-read for procurement and marketing leaders seeking new ways to attract and convert new customers in this uncertain environment.